Trying to grow your store’s online visibility but your Demandware/Salesforce Commerce Cloud SEO efforts have seem to hit a plateau? With more than a decade of expertise as an Demandware SEO consultant, I specialize in optimizing high traffic eCommerce platforms to increase ranking and increased online visibility. Below, I’ll outline the main benefits of working with me can dramatically improve you Demandware website’s efficiency.
Demandware is an online platform, now referred to as Salesforce Commerce Cloud. (Despite changing the title, Salesforce Commerce Cloud is still referred to as Demandware therefore we’ll use the term “demandware” throughout).
Based on Oncrawl, Demandware is the preference of more than 20% of online businesses which use enterprise software. This includes international brands such as Adidas, Lacoste, and Puma.
For companies like these that have the first page of Google results pages is essential in terms of brand awareness as well as revenue generation. To be able to claim a slice of the increasing market that is populated by shoppers who use search engines, companies such as those rely on Demandware SEO.
![Demanware SEO](https://mlkb56btbvuk.i.optimole.com/w:1024/h:553/q:mauto/f:best/https://yusufabdulla.com/wp-content/uploads/2024/01/Demanware-SEO.webp)
What is Demandware SEO/Salesforce Commerce Cloud SEO?
Demandware SEO (search engine optimization) Also called Salesforce Commerce Cloud SEO, is a method of marketing which aims to improve the rank of Demandware stores on search engine result webpages (SERPs). The higher positions on SERPs are linked to more organic traffic to your site from Google or other major search engines. This leads to more potential customers visiting your site.
Because the e-commerce SEO strategy is an organic marketing method which can be carried out within a budget that is relatively small It’s a preferred option for companies that range from tiny businesses to huge enterprises. Contrary to other strategies for digital marketing, SEO can actually deliver an exponential ROI over the course of the course of.
Are there any results I can get through Demandware?
My efficient and sustainable strategies have always helped propel my clients’ huge eCommerce sites to the forefront of their respective fields. Below is an instance of a website that I’ve helped grow the site. Our main goal for our client was to increase the site’s overall rankings, thereby getting to a position where the site can generate clicks. As you can see, this site has seen an improvement in the position average of the website (lower being the best obviously) increasing to 40.3 and then 21.5. The number of visitors to the site as a consequence of our work grew by 60.31 percent.
Improving Your Demandware Sites’ SEO
Within the framework of my SEO consulting services, I offer a specialised solution tailored for Demandware/Salesforce Commerce Cloud. I aid my clients to improve the rankings of their organic online stores, thus paving the way to increased traffic and, ultimately, higher sales. Contact me today and I’ll walk you through ways to enhance your site.
Note Note Demandware was changed to “Salesforce Commerce Cloud” back in 2016 – both names are an identical e-commerce system.
Demandware Technical SEO Auditing
When I get access to an Demandware site, it’s typical to see varying levels of SEO efforts. This could be due to SEO plugins not being utilized or under-used Salesforce Commerce Cloud SEO settings or hosting settings not optimized to work with the platform. It’s a frequent occurrence since a large number of SEOs make suggestions that aren’t in line with demandware. I like to begin by analyzing the current situation and then looking for opportunities to grow rapidly. This is usually an present moment when we can pick all the fruit that is low-hanging and can yield significant gains in the early stages of the campaign.
Improving Rankings
After we’ve picked the low-hanging SEO fruits and your website’s performance has improved and improvements, we’ll be able to increase our efforts. In this phase, we’ll identify new growth opportunities by conducting a thorough keyword study as well as competitor research. This will aid us in developing the scale-up SEO strategy.
Tracking Commercial Performance & ROI
One common thread in the SEO campaigns I take that I am in charge of is the difficulty of tracking the true ROI (the ROI you get from the SEO expenditure). If you only track rankings or impressions, clicks and clicks you could be focusing on a few the superficial metrics. That’s why I have created an all-encompassing reporting system that effectively monitors the revenue generated by organic search as well as the ROI generated by the SEO strategies we employ. My clients are able to make informed choices about the growth or contraction of their SEO efforts.
Sustainable SEO for Long Term Benefits
Higher rankings are a great way to change the way you conduct business. However, the key element is the method used in achieving the rankings. If sites have been optimized by using strategies called “quick wins” which seek at “game” search engines in an effort to improve the number of visitors and rankings, it is normal to witness massive growth over several months only for the growth to fall as Google launches a new update to their core algorithm. I concentrate on delivering users-focused, sustainable and ethical SEO campaigns that can stand up to algorithm updates and give your business long-term benefits.
Salesforce Commerce Cloud SEO FAQs
Potential customers who use Salesforce Commerce Cloud often ask me the same questions. Here I’ve answered the two most commonly asked ones. If you have additional concerns, please don’t hesitate to get in touch to me – I’m always willing to assist.
How much do my Demandware SEO consultation services cost?
It’ll differ based on the type of project, as well as the amount of pages and keyword count. Let’s chat!
Do you provide a analysis of log files?
YES. We will analyze your logs from your servers to identify any crawler-related issues related to the performance of your Demandware store. Through these kinds of analysis, we can tell if your crawl budget is not being utilized or whether search engines are wasting longer than they should on pages that are not relevant to enhance the effectiveness of your ecommerce marketing
Do you have experience working on B2C or B2b websites?
YES. I collaborate with both e-commerce companies. If your website is designed specifically towards customers, or directly to another company, we’ll help you determine the reason what is holding search engines back from promoting your company’s brand behind.
What are the elements included in the SEO Audits you conduct?
Semantic Html and metadata
We review the semantic HTML data to ensure that it’s written to be search engine friendly. So, search engines don’t end up restricting your website’s traffic.
SERP Analysis
We look at data from the Search Engine Results Page comparing data to create an effective strategy for increasing the rank of your SERP.
URL Analysis
We perform an URL analysis that analyzes your domain to ensure that your site is optimized for search engines.
Robots.txt
We incorporate robot.txt audits as part of our review of websites. We’ll also ensure that search engines aren’t being blocked because of a error. Also, we will determine whether the crawl budget being used up on pages that weren’t intended to be found in the first in the first.
Speed & Core Web Vitals
Another function of our service is the ability to check your website’s speed as well as Core Web Vitals. We’d like to find out how quickly your site loads, particularly because Google is using this method to assess your website’s performance.
Mobile and Desktop versions of websites
Knowing the capabilities of both the desktop and mobile version of your site is vital for its overall performance and the user experience.
Optimization of Root and Long-tail keywords
We determine the most effective keywords to ensure that search engines don’t shield you from your competition.
Duplicate content
We ensure that the same thing does not occurring more than one time and wasting your crawler’s budget and causing damage to rankings.
Crawl Budget and Crawl Optimization
We can improve SEO’s performance by examining your budget for crawling and evaluating whether search engines are able crawl your site efficiently.
Links to the Internet and Website Architecture
One of our services is checking that internal links function correctly, as well as confirming the effectiveness of your site’s structure, including silos. It is essential to have functioning buttons and links on your website.
Google Search Console
Google Search Console is a piece of our arsenal that helps us identify the areas of growth and issues from the data that is sent into our system.
Product Pages
Your product pages will be analyzed for optimization to ensure that search engines won’t block your product from reaching its desired public. This will improve the your overall user experience.
Backlink Audit
We conduct a backlink assessment to ensure that your backlinks have no problems. Also we will identify if there are issues with external search engines that are that are related with the network that delivers content or roadblocks, that block visitors from navigating to your site.